Tract-PIE and Land-PIE Aid Florida Builder in Challenging Times

 Jeff and Marcela Daley

While there is much talk about having reached the economic bottom for the real estate market and that a possible upturn is right around the corner, developers and builders still may have uncertain times ahead.  Our latest interview was with Jeff Daley, a 36-year old Assistant Vice President for a regional developer in the southeastern United States. Jeff gave us another look into those surviving the economic downturn. Daley was brought on as an analyst six years ago. Before the real estate crisis, his main responsibilities included sourcing and underwriting land deals along with the associated due diligence. Today his responsibilities have increased in light of the needed layoffs to cut overhead. “Like everyone else, we have had to downsize, and I’ve had to reinvent myself,” explains Daley. “I’m doing everything now from Power Point presentations to Real Estate Tax analysis.
 
            As far as Daley’s project analysis is concerned, he strictly uses Land-PIE and Tract-PIE; “I can’t tell you how pleased I have been with the power and flexible capabilities of both Land-PIE and Tract-PIE. The ‘goal seeking’ element of the programs has been really beneficial. These systems are truly amazing and took my analysis to a whole new level,” praises Daley.  
 
            In regards to the economy, “I can’t say when there will be a turnaround. I have a theory that those who make a prediction, would be better served to simply say, ‘I don’t know.’ There’s just too much political risk,” surmises Daley. As far as personal growth is concerned, he has learned to be glad with the job he still has. “My wife and I have learned to cut corners. Well, I have had to. My wife comes from a more frugal-minded culture and I’ve learned a lot from her.” While admitting that this is his first economic “down stroke” experience, it has been more valuable than sitting in school earning his Masters. Apparently the school of hard knocks has another well-educated graduate.

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